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Study · WTA tennis · 2024 to 2026 · 1,777 matches

The odds
got it right.

WTA favourites were priced to win 69.6% of 1,777 matches. They won 70.5%: 1,253 matches.

1,777 completed matches with closing prices from 3 or more bookmakers, 14 January 2024 to 28 October 2026 · Published 30 October 2026 · Free to quote under CC BY 4.0 · Download the data (CSV)

WTA2024-26
1,777
Matches
69.6%
Favourites priced
70.5%
Favourites won
89.0%
Big Slam favourites won

Favourites
by price.

Every band landed close to its price except one: favourites priced 70-80% won clearly more.

Favourite's priceMatchesPriced to winWonLost
50-60%47955.6%54.1%220
60-70%46864.9%65.4%162
70-80%44274.9%79.2%92
80-90%28984.7%84.8%44
90% and up9992.3%93.9%6
All favourites1,77769.6%70.5%524

The 70-80% favourites were expected to win about 331 of 442. They won 350. Resampled 4,000 times, that band's gap lands between 0.5 and 8.1 points. One band out of five looking strong can happen by luck, so we flag it, not sell it.

Slams vs
the tour.

MatchesMatchesFavourites pricedFavourites wonGap
Women, Grand Slams (best of 3)83671.6%72.5%+0.9
Women, other events (best of 3)94167.9%68.8%+0.9

Women play best of three sets everywhere, including the Grand Slams, and the gap was the same +0.9 points at both. Big Grand Slam favourites (80% or more) won 89.0% of 236 matches against an 87.0% price.

By
surface.

SurfaceMatchesFavourites pricedFavourites wonGap
Hard1,28469.3%69.8%+0.5
Clay34071.2%74.4%+3.2
Grass14568.6%68.3%-0.3

None of the surface gaps is big enough to call.

6 shock
results.

Players priced at 90% or more played 99 matches and lost 6.

DateFavouritePriced to winLost toWhere
15 January 2025Qinwen Zheng92.6%Laura SiegemundAustralian Open, 2nd Round
18 January 2024Elena Rybakina91.8%Anna BlinkovaAustralian Open, 2nd Round
27 September 2024Emma Navarro91.4%Shuai ZhangChina Open, 2nd Round
20 January 2024Iga Swiatek90.8%Linda NoskovaAustralian Open, 3rd Round
14 January 2025Lulu Sun90.7%Danka KovinicAustralian Open, 1st Round
23 March 2025Madison Keys90.3%Alexandra EalaMiami Open, 3rd Round

Is it
real?

Across 1,777 matches the WTA favourites came in +0.9 points against their price (95% range -1.1 to 2.9): no proven gap. The closing odds in women's tennis have been an honest guide. Compare the ATP study, where best-of-five Grand Slam favourites did beat their odds.

Today's
tennis matches.

Every match with the chance in plain words and the best price we found. Free.

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How we
measured.

The method

We took the closing match-winner price for completed WTA singles matches at 34 Grand Slam, 1000-level and 500-level tournaments from 14 January 2024 to 28 October 2026 that had prices from at least three bookmakers (about 14 on average). Each bookmaker's two prices were turned into chances, then scaled so the two players add up to 100%, which removes the bookmaker's cut (on average 4.62%). We averaged the bookmakers for each match and matched it to the official result. Retirements and walkovers are left out.

Coverage is uneven: we have more Grand Slam matches than smaller events, and not every match at every tournament.

On the Brier score (the average squared error of a chance; a coin flip scores 0.250), the closing prices scored 0.1904, against the 0.1976 they expected of themselves.

The data file

tennis-wta-favourites-2024-2026.csv has one row per game. Columns: date, tour, tournament, level, surface, round, best_of, favourite, underdog, fav_chance (margin-free closing chance for the favourite), books, fav_won.

Free to use, share and adapt under CC BY 4.0. Please credit “Bet Better (betbetter.world)” and link to this page.

Cite this study

Bet Better (2026). WTA Tennis 2024-2026: Favourites Priced at 69.6% Won 70.5%. https://betbetter.world/studies/tennis-wta-favourites-2024-2026

Related: ATP tennis favourites 2024-2026 · UFC favourites 2023-2026 · Do betting odds tell the truth? · all studies.

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