Data study · free to cite

How much is line shopping
actually worth?

Every day we check about 50 bookmakers for the same bets. This report shows how much more the best price pays than the lowest price for the same bet, sport by sport. Bet at one book only and you never see this gap.

Based on the current board · 190 games, 741 bets compared · scanned 2026-10-23 00:11 UTC

How we work it out: the best decimal price for a bet ÷ the lowest decimal price for the same bet, − 1, as a percentage. Gaps over 20% are left out, because they are usually an old or broken price. The figures change every time we check the books.

Why this number
matters

A few percent sounds small. But you get it on every winning bet, and over a season those small amounts add up. That is why careful bettors check who pays the most before they bet.

This is not a prediction. It is a count of the price gaps between books at the time we checked, and anyone can check it again.

Bet Better is a data and analytics provider, not a bookmaker, and does not accept wagers. Figures are for information only. 18+. Gamble responsibly.