01 Introduction
In short This policy covers how we handle your data when you use Bet Better. Using the Platform means you agree to it.
Welcome to Bet Better (“Bet Better”, “we”, “us”, or “our”). This Privacy Policy explains how we collect, use, disclose, and protect information when you use our online sports analytics platform (the “Platform”). By using the Platform, you agree to this Policy.
02 Information we collect
In short Account details you give us, plus usage and device data generated as you use the Platform. We never store full card numbers.
We collect information you provide and information generated by your use of the Platform:
- Account & contact: Name, email address, date of birth (for age checks where applicable).
- Usage & device: IP address, device and browser type, operating system, pages viewed, and feature usage.
- Support content: Messages you send to our support team (including category, description, and metadata).
- Payment metadata: Limited billing metadata via our payment processor — we do not store full card details.
2.1 Google Sign-In
If you use Google Sign-In, we may receive your email, name, Google user ID (subject), and profile image URL (if available). We use this solely to authenticate you, create and manage your account, and personalize your profile. For Google’s privacy practices, see the
Google Privacy Policy.
2.2 Storylines Studio and YouTube
Storylines Studio is Bet Better’s tool for podcast hosts. A host can choose “Sign in with YouTube” to connect their own YouTube channel. Studio then uses YouTube API Services. By connecting a channel you also agree to the
YouTube Terms of Service, and Google’s handling of your data is covered by the
Google Privacy Policy.
- What Studio reads: your channel’s name and videos, and your YouTube Analytics for the last 28 days (views, minutes watched, average view time and subscribers gained, in total and for your top videos). Studio only reads. It never uploads, edits, deletes, likes or comments on anything.
- Why: to show you, inside Studio, which of your videos your audience actually watched over the last 28 days, so you can plan your next show around what worked.
- How it is kept: the sign-in Google gives Studio is stored encrypted on Bet Better’s own server and works only there. Your analytics numbers are read fresh from YouTube each time you open them and are not stored. They are shown only to people signed in to your Bet Better account.
- Sharing: we do not sell YouTube data, use it for advertising, or share it with anyone else. Bet Better’s use of information received from Google APIs follows the
Google API Services User Data Policy, including its Limited Use requirements.
- Cookies and your device: Studio uses the Bet Better sign-in cookie and saves your chosen show in your browser. It does not place YouTube or Google cookies of its own.
- Taking access back: choose “Sign out” in Studio (Show bible, Settings), or remove Bet Better at
Google’s security settings. Either way Studio stops reading at once and deletes the stored sign-in. Deleting your show in Studio deletes everything Studio holds for it (a backup is kept for 30 days, then wiped). You can also ask us to delete it: see Contact below.
03 How we use your information
In short To run your account, improve the Platform, keep it secure, and meet our legal obligations.
- Authenticate you and operate your account.
- Provide, maintain, and improve the Platform and its features.
- Personalize content and recommendations.
- Communicate about updates, security, and — if you opt in — promotions.
- Monitor performance, debug issues, and prevent abuse or fraud.
- Comply with legal obligations and enforce our terms.
04 Cookies & tracking
In short Cookies keep you signed in and help us understand usage. You control them in your browser; we ask consent for non-essential ones where required.
We use cookies and similar technologies to keep you signed in, remember preferences, and understand how the Platform is used. You can control cookies via your browser settings. Disabling some cookies may limit features.
Analytics & pixels: We may use analytics and advertising pixels (e.g., Google, Meta) to understand usage and measure campaigns. Where required by law, we will request your consent before setting non-essential cookies.
Partner links: If you arrive through a link or code from one of our media partners (for example a podcast), we set a first-party cookie called _bb_pt that holds only the partner’s code and the time you arrived. It lasts 30 days. If you subscribe in that time, we record the partner’s code with your subscription so we can pay them their share. Partners never receive your name, email, card or any other personal information: they see only counts and amounts. You can delete the cookie in your browser at any time.
05 When we share information
In short Only with vendors who work for us, where the law requires it, or in a business transfer. We do not sell your personal information.
- Service providers: Hosting, analytics, payments, messaging, and customer support vendors acting on our instructions.
- Affiliates / links: If you visit or purchase via affiliate links, limited data may be shared to attribute referrals.
- Legal & safety: To comply with law, respond to lawful requests, protect rights, prevent fraud, or ensure user safety.
- Business transfers: In connection with a merger, acquisition, or asset sale, consistent with applicable laws.
We do not sell your personal information for third-party marketing.
06 Security
In short We use layered safeguards and limit access to authorized people. No system is perfectly secure, but we keep improving.
We implement administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, but we continuously improve our protections and limit access to authorized personnel and vendors.
07 International transfers
In short Your data may be processed abroad (e.g., Australia, the U.S.) under appropriate legal safeguards.
Your data may be processed in countries outside your residence (e.g., Australia, the United States). Where required, we implement appropriate safeguards (such as standard contractual clauses) to protect your information across borders.
08 Data retention
In short We keep your data only as long as needed for the purposes here or as the law requires.
We retain personal data only as long as necessary for the purposes described in this Policy (e.g., while you have an account) and as required by law. We also retain limited logs for security, fraud-prevention, and auditing.
09 Your privacy rights
In short You can access, correct, delete, or restrict your data. Email us and we will respond as the law requires.
Depending on your location (e.g., GDPR, UK GDPR, CCPA/CPRA, Australian Privacy Act), you may have the right to access, correct, delete, or restrict processing of your data; obtain a copy (data portability); object to certain processing; and withdraw consent where applicable.
To exercise these rights, contact us at the address below. We will verify and respond as required by law. If you are not satisfied, you may have the right to contact your local data protection authority.
10 Age & jurisdictional requirements
In short Adults only. We do not knowingly collect data from anyone under the legal betting age.
The Platform is intended for adults who meet the legal age for betting content in their jurisdiction (typically 21+ in the U.S. and 18+ elsewhere). We do not knowingly collect data from individuals below the legal age. If we learn a user is underage, we will restrict access and delete data where required.
Bet Better provides analytics and information only — we are not a bookmaker and do not accept wagers. Please gamble responsibly.
11 Changes to this policy
In short If we make changes, we update the “Last updated” date and flag material ones.
We may update this Policy to reflect changes to our practices or legal requirements. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be highlighted or otherwise communicated when appropriate.