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Price honesty: which bookmakers keep the smallest cut?

Every bookmaker keeps a small cut of each bet by setting its prices a little below fair. This table ranks licensed bookmakers from the smallest cut to the biggest, using the prices they are showing right now on every game we track. A smaller cut means you get more back when you win.

The ranking, live

RankBookmakerCut keptCost per $100 betExtra vs the cheapestGames priced
#1Fanatics5.4%$5.35$0.00119
#2William Hill5.4%$5.42$0.0753
#3ESPN BET5.6%$5.62$0.2763
#4BetMGM5.7%$5.65$0.3088
#5FanDuel5.9%$5.94$0.59113
#6DraftKings5.9%$5.94$0.59126
#7Hard Rock Bet6.0%$5.95$0.6092
#8Unibet (UK)6.2%$6.16$0.8064
#9Bally Bet6.2%$6.16$0.81102
#10betPARX6.5%$6.48$1.13113
#11ReBet6.6%$6.58$1.2368
#12Casumo6.8%$6.75$1.4083
#13BetRivers6.8%$6.77$1.42112
#14Fliff6.9%$6.92$1.5738
#15Coral7.1%$7.08$1.7361
#16Betfred7.6%$7.59$2.2477
#17LeoVegas7.6%$7.61$2.2668
#18Ladbrokes (UK)7.6%$7.65$2.3060
#19Betano7.8%$7.84$2.4983
#20Bet Victor7.8%$7.84$2.4983
#21Paddy Power8.2%$8.17$2.8273
#22Betway8.2%$8.20$2.8580
#23Grosvenor8.2%$8.22$2.8783
#24William Hill8.5%$8.46$3.1087
#25888sport8.5%$8.53$3.1879
#26Virginbet9.2%$9.24$3.8983
#27LiveScore Bet9.3%$9.28$3.9383
#28Sky Bet9.4%$9.38$4.0372
#29BoyleSports9.8%$9.80$4.4558

Licensed sportsbooks only. Exchanges and offshore books are not ranked. Match-winner prices, a bookmaker counts only once it has priced at least 30 games. Refreshed through the day. Full method: bookmaker cost study.

Do the odds come true?

Take the cut out, and the odds are a good guess. When the odds said something had about a one-in-four chance, it happened about one time in four. The chart shows every band side by side.

What the odds said, and what actually happened (18,238 settled markets)90%10%10%90%How likely the odds said it wasHow often it happenedDashed line = odds exactly right. Blue line = real results.betbetter.world/studies/market-calibration · CC BY 4.0

What it shows: what the odds said would happen next to how often it really did, across 18,238 settled markets (all bookmakers together, not one by one). Method: our odds study.

Take this table

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