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Privacy Policy

Effective Date: 25 May 2025

1. Introduction

Welcome to Bet Better! This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use our online sports betting analytics platform (referred to herein as the "Platform" or "Bet Better"). By using our Platform, you agree to the practices described in this Policy.

2. Information We Collect

When you use our Platform, we may collect the following types of information:

  • Personal Information for Account Creation: This includes your name, email address, and date of birth (primarily to verify age and for account identification).
  • Usage Data: This may include your IP address, browser type, device details, operating system, and how you interact with our Platform (e.g., pages visited, features used). This data helps us improve our services and user experience.

2.1. Information Collected via Google Sign-In

If you choose to register or log in to Bet Better using Google Sign-In, we will securely access and collect specific information from your Google account to facilitate this process. The information we collect via Google Sign-In includes:

  • Your Email Address: Used as your primary identifier (UserName) in Bet Better and for communication.
  • Your Full Name (or Given Name and Family Name): Used to personalize your experience and for display within your Bet Better profile.
  • Your Google User ID (Subject ID): A unique identifier provided by Google, which we store to securely link your Bet Better account with your Google identity. This helps in authenticating you across sessions.
  • Your Profile Picture URL (if publicly available): We may access this to display as your profile picture within Bet Better.

We use this information obtained through Google Sign-In solely for the purposes of authenticating your identity, creating and managing your Bet Better account, and pre-filling relevant information in your profile to enhance your user experience. We handle this data in accordance with this Privacy Policy and Google's API Services User Data Policy. For more information on Google's privacy practices, you can review Google's Privacy Policy.

3. How We Use Your Information

Your information is used to:

  • Create and manage your account.
  • Verify your identity and age to comply with legal requirements.
  • Provide, operate, and improve our Platform and services.
  • Communicate with you regarding your account, services, updates, and promotional offers (if you opt-in).
  • Personalize your experience on our Platform.
  • Analyze usage trends to enhance our Platform's functionality and user interface.
  • Comply with applicable legal obligations, resolve disputes, and enforce our agreements.

4. Security

We implement industry-standard security measures (including administrative, technical, and physical safeguards) to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission over the Internet or electronic storage is 100% secure.

5. Sharing Your Information

We do not sell or trade your personal information to third parties for their marketing purposes. We may share your data under the following circumstances:

  • With Trusted Service Providers: We may share information with third-party vendors and service providers who perform services on our behalf, such as data hosting, analytics, customer support, and email delivery. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
  • With Affiliate Partners: As disclosed in our Terms and Conditions, if you access services from our affiliate partners through links on our Platform, we may share necessary information to facilitate that interaction, or receive information based on your engagement.
  • For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent fraud, act in urgent circumstances to protect the personal safety of users of the Platform, or protect against legal liability.

We require all third parties with whom we share personal data to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Data Transfers

Your personal information may be transferred to, stored on, and processed on servers located in countries outside your own jurisdiction, including but not limited to Australia and the United States, where our data processors or service providers may be located. Data protection laws vary among countries, and some may provide less protection than the laws in your country of residence. We take appropriate steps (such as implementing standard contractual clauses where required) to ensure that your privacy is protected in accordance with this Privacy Policy and applicable data protection laws when your data is transferred internationally.

7. Your Rights

Depending on your location and applicable data protection laws (such as GDPR for users in the European Economic Area, CCPA for California residents, or the Australian Privacy Principles), you may have certain rights regarding your personal information. These may include the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information, subject to certain conditions.
  • Object to or restrict the processing of your data.
  • Data portability (where applicable).
  • Withdraw consent (if processing is based on consent).

To exercise these rights, or if you have any questions about them, please contact us at privacy@betbetter.world. We will respond to your request in accordance with applicable law.

8. Changes to Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our data practices, service offerings, or legal requirements. Any updates will be effective upon posting the revised Policy on our Platform, and we will update the "Effective Date" at the top of this Policy. We encourage you to review this Policy periodically to stay informed about how we are protecting your information.

9. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data handling practices, please contact our Privacy Team at privacy@betbetter.world.