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Privacy Policy

Effective Date: 25 May 2025 • Last Updated: 16 June 2025

Jump to: Introduction Information We Collect Google Sign-In How We Use Data Cookies & Tracking Sharing Security International Transfers Data Retention Your Rights Age & Jurisdictions Changes Contact

1. Introduction

Welcome to Bet Better (“Bet Better”, “we”, “us”, or “our”). This Privacy Policy explains how we collect, use, disclose, and protect information when you use our online sports analytics platform (the “Platform”). By using the Platform, you agree to this Policy.

2. Information We Collect

We collect information you provide and information generated by your use of the Platform:

  • Account & Contact: Name, email address, date of birth (for age checks where applicable).
  • Usage & Device: IP address, device and browser type, operating system, pages viewed, and feature usage.
  • Support Content: Messages you send to our support team (including category, description, and metadata).
  • Payment Metadata: Limited billing metadata via our payment processor (we do not store full card details).

2.1 Google Sign-In

If you use Google Sign-In, we may receive your email, name, Google user ID (subject), and profile image URL (if available). We use this solely to authenticate you, create/manage your account, and personalize your profile. For Google’s privacy practices, see Google Privacy Policy.

3. How We Use Your Information

  • Authenticate you and operate your account.
  • Provide, maintain, and improve the Platform and features.
  • Personalize content and recommendations.
  • Communicate about updates, security, and (if opted in) promotions.
  • Monitor performance, debug issues, and prevent abuse or fraud.
  • Comply with legal obligations and enforce terms.

4. Cookies & Tracking

We use cookies and similar technologies to keep you signed in, remember preferences, and understand how the Platform is used. You can control cookies via your browser settings. Disabling some cookies may limit features.

Analytics & pixels: We may use analytics and advertising pixels (e.g., Google, Meta) to understand usage and measure campaigns. Where required by law, we will request your consent before setting non-essential cookies.

5. When We Share Information

  • Service Providers: Hosting, analytics, payments, messaging, and customer support vendors acting on our instructions.
  • Affiliates/Links: If you visit or purchase via affiliate links, limited data may be shared to attribute referrals.
  • Legal & Safety: To comply with law, respond to lawful requests, protect rights, prevent fraud, or ensure user safety.
  • Business Transfers: In connection with a merger, acquisition, or asset sale, consistent with applicable laws.

We do not sell your personal information for third-party marketing.

6. Security

We implement administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, but we continuously improve our protections and limit access to authorized personnel and vendors.

7. International Transfers

Your data may be processed in countries outside your residence (e.g., Australia, the United States). Where required, we implement appropriate safeguards (such as standard contractual clauses) to protect your information across borders.

8. Data Retention

We retain personal data only as long as necessary for the purposes described in this Policy (e.g., while you have an account) and as required by law. We also retain limited logs for security, fraud-prevention, and auditing.

9. Your Privacy Rights

Depending on your location (e.g., GDPR, UK GDPR, CCPA/CPRA, Australian Privacy Act), you may have the right to access, correct, delete, or restrict processing of your data; obtain a copy (data portability); object to certain processing; and withdraw consent where applicable.

To exercise rights, contact privacy@betbetter.world. We will verify and respond as required by law. If you are not satisfied, you may have the right to contact your local data protection authority.

10. Age & Jurisdictional Requirements

The Platform is intended for adults who meet the legal age for betting content in their jurisdiction (typically 21+ in the U.S. and 18+ elsewhere). We do not knowingly collect data from individuals below the legal age. If we learn a user is underage, we will restrict access and delete data where required.

11. Changes to This Policy

We may update this Policy to reflect changes to our practices or legal requirements. When we do, we will revise the “Last Updated” date above. Material changes will be highlighted or otherwise communicated when appropriate.

12. Contact Us

Questions or requests? Email our privacy team at privacy@betbetter.world.

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