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Bet Better Data › Pro bettors and syndicates

For syndicates
and pro bettors.

Which way the odds will move before the start, how often each kind of call was right, and which bookmakers move first.

The products for you
ProductWhat it does for youPrice
Line MovesOur chances and calls on where the odds go, each with how often it was right. Act before the odds move.From $2,500 a month
Predictions feedOur forecast for every game and player, to check against your own numbers.From $1,500 a month
The calls3 kinds of call
Kind of callHow goodWhat we foundLive from
Soccer · Over 2.5 goalsOpener to kick-off, new calls every Friday afternoon (UK time)Beats simple rulesWhen the soccer Over 2.5 goals price moves before the start, our early call gets the direction right about 2 more times in 100 than the best simple rule (12,855 moved prices checked).Past seasons, with the model refitted each month. The calls we send today come from one fixed fit, so live figures may run a little lower.
Why
Checked on
12,855 moved Over 2.5 lines (strict same-book rows; opener to close)
Seasons
2021-22, 2022-23, 2023-24, 2024-25 (development seasons only)
Extra right calls per 100 moved lines, over the market's own signals (80% range)
1.7 to 2.7
Figures
Some still being measured
Live now
NFL · Game totalThursday noon to kick-offBeats simple rulesWhen the NFL game total moves before the start, our early call gets the direction right about 5 more times in 100 than the best simple rule (488 moved prices checked).
Why
Checked on
488 moved totals (Thursday to close)
Seasons
2021-24 (development seasons only)
Extra right calls per 100 moved lines, over a plain team average (80% range)
2.3 to 7.6
Called
about 73 hours before the start
Figures
Some still being measured
Live now
NBA · Player assists6 hours before tipA little better than simple rulesWhen the NBA player assists line moves before the start, our early call gets the direction right about 1 more time in 100 than the best simple rule (1,849 moved prices checked).
Why
Checked on
1,849 moved assists lines (T-6h to close, night tips; the lean calls 1,826)
Seasons
2023-24 + 2024-25 (development seasons only)
Extra right calls per 100 moved lines, over the market's own lean (80% range)
0.5 to 1.8
Called
about 6 hours before the start
Figures
Some still being measured
Live now
Bets feed$12,500 a month · the bets themselves

Every bet that fits one of our bet types, sent before the start. All bet types together made $3.44 profit for every $100 bet, over 32,362 bets in development (the past seasons we built the rules on).

LeagueBetsProfit per $100 betLive results from
NBA29,985$3.3021 Oct
NFL1,340$5.7115 Oct
NHL967$4.079 Oct
Which bookmaker moves first
BetUsually first to its final oddsUsually last
NBA props (all four)6 h before tipFanDuel (20 in 100)MyBookie (5 in 100)
NBA rebounds6 h before tipFanDuel (24)BetOnline (5)
NBA assists6 h before tipFanDuel (24)BetOnline (6)
NBA props (all four)24 h before tipBetRivers (22)William Hill (3)
NFL receiving yardsThursday noonFanDuel (15)BetMGM (1)
Questions
What do I actually get?

Our own number behind each call, stamped with the time we made it, and a call on which way the odds will move before the start, with how sure we are and how often that kind of call was right. Add the Bets feed for the bets themselves.

Can I see real calls first?

Yes. The free sample file holds every call from the last 30 days on games that have started, in the same columns as the paid feed.

How is a call judged?

We only count games where the odds moved. A call is right when they moved the way we said. Each kind of call is compared with the best simple rule.

When do I pay?

From your sport's first live call. Until then a Line Moves sport costs nothing.

Do you sell the bets themselves?

Yes, with the Bets feed ($12,500 a month): every bet that fits one of our bet types, sent before the start, with the lowest odds worth taking and how much to bet. We cap buyers, because too many would move the odds.